Branding, Inbound Marketing, Website Design & Development

Doctors Direct Insurance

Project Goals

  • Identity design Working with a redefined brand, we completely redesigned the visual identity and all online/print communications. 

  • Inbound Marketing Strategy and Support Working closely with the Marketing Director, we implemented and produced an ongoing inbound marketing strategy, combining SEO best practice, scheduled blog posts and Google AdWords; landing pages we integrated with Hubspot and leads into Salesforce.

  • Education Medical Malpractice Insurance can be confusing, especially for new doctors; we created easily-edited content sections for education (FAQ section, glossary, MedMal 101, etc), to both inform new clients and boost SEO.

Before Redesign

Our Solution